The Lazer Ladies specialize in personalizing gifts and awards for the U.S. Armed Forces. The business was built on customer service and creativity by two outspoken sisters with a dream. When RMC met the Lazer Ladies, they were called “Artistic Touch” which we felt did not embody who they are or represent them very well. With that, we not only designed a new logo and brand identity for them but we recommended a name change to Lazer Ladies. This change aligned their personality, history and goals with their brand identity. Home run!