I have fat fingers. Not regular fat, unusually fat fingers. Now I grant you, everyone doesn’t have gratuitously chubby digits like I do but even a regular sized finger has a tough time zeroing in on those pesky smart phone keyboards and click-able buttons on mobile apps. Raise your husky hand if you’ve ever ACCIDENTALLY clicked on an ad because the close-out “X” was so small you simply “fat-fingered” and got thrown into the abyss. Amazingly this is a common tactic used by marketers in the world of mobile device advertising. In 2015 there will be an estimated $5.4 Billion (with a B!) spent on mobile ads in the U.S. (Source: Kantar media).