The Scoop

Posts Tagged ‘design’

Giving Back

rmc_940x627_brand-in-hands

So many charities go without certain things, like a website, so they can focus on what is right in front of them. RMC wants to give a complimentary logo and website design/development to a deserving charity. Many charities operate on a paper thin budget or no budget at all which can hinder the work they do in the community. Often times they rely on donations from generous individuals and corporations to live out their day to day mission.

I know what it’s like first-hand to work for a non-profit that didn’t have the budget to complete all of their goals and it’s refreshing to work for an agency that wants to donate their time to help those who help so many. At RMC, we’re calling this our ‘PUT YOUR BRAND IN OUR HANDS’ initiative.

We feel that it is essential for charities to have a consistent brand and informational website. This could be the difference between helping hundreds and helping thousands.

Charities that are interested in putting your brand in our hands must submit their organization mission statement and why they need a new logo and website at RubinoMarketing.com/give-back to be considered. We’ll choose a non-profit on Thursday, December 31, 2015 and begin work in early January.

If there are any questions, please email me for more information.

The customer isn’t always right

customerisntright-img Many businesses haven’t been built on the “the customer IS always right” philosophy. From a graphic/web designer at an ad agency’s perspective, your customer is your client but the real customer is your client’s customers. So the saying switches to “your customers customers are always right!” For example: If the owner of a construction company loves the color pink, that doesn’t mean the highlight color in their logo should be pink to please the owner. The question that must be asked is “what are your customers customers going to respond to?” I doubt it is a bunch of 8 year old girls are looking for a construction company to build their next big barbie doll house. This is one of the biggest issues facing graphic designers when being asked to develop a brand. Business owners are often too close their own company to be unbiased and tell the graphic designer what THEY want rather than what their business needs. A strong agency must walk that fine line even if it means telling a client that that their opinion doesn’t matter, but always stressing that there is a bigger goal in mind when creating a successful brand. The great businesses don’t make decisions to please themselves, but to please their customers. So if you’re a business owner, take a look at your brand and ask “does this speak to MY customers?”…if not, it may be time for a new brand.

Counting Clicks

Counting Clicks
I have fat fingers. Not regular fat, unusually fat fingers. Now I grant you, everyone doesn’t have gratuitously chubby digits like I do but even a regular sized finger has a tough time zeroing in on those pesky smart phone keyboards and click-able buttons on mobile apps. Raise your husky hand if you’ve ever ACCIDENTALLY clicked on an ad because the close-out “X” was so small you simply “fat-fingered” and got thrown into the abyss. Amazingly this is a common tactic used by marketers in the world of mobile device advertising. In 2015 there will be an estimated $5.4 Billion (with a B!) spent on mobile ads in the U.S. (Source: Kantar media).

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